Each and every color evokes an emotional reaction from the person who viewing the color. Following are the list of colors and the physiological response associated.
| White | Lightness, relaxation, complacency and security |
| Pink | Relaxation and tranquility |
| Green | Happiness and peacefulness |
| Blue | Safety, happiness and creativity |
| Light blue | Comfort and spirituality |
| Dark blue & grey blue | Trust and sadness |
| Red | Energy, warmth, sensuality, mistakes, danger and failure |
| Light yellow | Optimism, hunger, spontaneity and cheerfulness |
| Bright yellow | Danger and irritability |
| Yellow green | Nausea |
| Purple | Sensitivity, security, introspection and prestige |
| Orange | Hunger, clarity and vitality |
| Brown | Positivity, vitality and relaxation |
| Black | Rationality, stability and virility, sorrow and hopelessness |
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